Sweet lovers in the UK now have more choice to enjoy as a new range of high-end boxed sweets, made purely from natural ingredients and suitable for people with dietary or ethical requirements, has now launched.

The initial range of sweet-gifts from the Jealous collection is now available to buy from Selfridge’s flagship Oxford Street store and online at www.thejealouslife.com. Beautifully arranged in striking presentation boxes, Jealous sweets make the perfect gift for a sweet lover and an alternative to the traditional box of chocolates.The sweets, which boast no artificial colours or flavours, are also suitable for vegetarians and contain no alcohol, gelatine or gluten. Presented in 400g gift boxes, the initial selection includes Sinfully Sour, Gummy Heaven and Paradise Lost all of which retail at £13.99. The Enchanted Eden selection, which is also produced using purely organic products, completes the initial range and is priced at £14.99.

Says Imran Ali Merza, managing director at Jealous:
“Sweets are immensely popular among almost everyone, but confectionary gifts are largely chocolate based, meaning there are no real gift options for sweet lovers. Sweets are bought in packets or at a pick and mix store, but not really given as gifts. We wanted to change this and bring sweets out as equals to chocolates in the gift stakes – standing the humble gummy bear alongside the praline with pride. We also wanted to ensure they could be enjoyed by all, hence our ranges are made free from artificial enhancements, are gluten and gelatine free and also suitable for vegetarians".

For those who like their sweets to have a bit of a kick, Sinfully Sour is a must and includes cola rock, tropical tang, sour sensations and just peachy. To really get those taste buds tantalising, Paradise Lost offers a mix of flavours such as fruitilicious, sour sensations, gummy bears and tropical tang. Go to Gummy Heaven and enjoy sweet favourites from gummy bears, wild cherries, strawberry drops and fruitilicious, while the organic Enchanted Eden selection comprises sour worms, sugar bears, fruit cocktail and jelly bears.